Research and Care Move Forward During March 19 Conference to Educate and Empower People Impacted by Breast Cancer Diagnosis

Fremont-based Cancer Prevention Institute of California’s Annual Breast Cancer
Conference in San Francisco has touched thousands of lives in the last 15 years

FREMONT, CALIF. (February 19, 2016) -- How do you talk with your medical care team? 

How do you address sexual intimacy while you are dealing with cancer treatment?

What are the best practices for cancer prevention?

How do you ride the emotional roller coaster of grief, fear, anger and hope?

How can you assist your partner, family member, or friend diagnosed with breast cancer?

Insight and answers to these and many other questions will be discussed at the 15th Annual Allison Taylor Holbrooks/Barbara Jo Johnson Breast Cancer Conference, titled “A Look at Where We Are Now – Moving Forward”, presented by the Cancer Prevention Institute of California (CPIC).

Featuring nationally and regionally known medical experts, this conference is from 9 a.m. (with registration and breakfast open at 8 a.m.) to 3:30 p.m. on Saturday, March 19, at the Golden Gate Club in the Presidio San Francisco, 135 Fisher Loop.

Topics to be discussed: cancer prevention; medical and dental issues; nutrition; sexuality, dating and family planning; breast reconstruction; treatment side effect management;  riding the emotional roller coaster, managing metastatic disease, lymphedema, triple negative breast cancer…and more.

Expected to draw some 225 people, this year’s conference includes speakers from medical institutions including Stanford, University of California San Francisco, California Medical Center, Palo Alto Medical Foundation in addition to presentations from thesecondopinion.org, breast cancer.org, private medical practices and patients. 

One much-anticipated speaker is Dr. Laura Esserman of the University of California, San Francisco. She will speak on “Prevention: A Look at Where We Are Now.” Esserman is a breast surgeon and director of the UCSF Carol Franc Buck Breast Cancer Society. She is coauthor of many research articles in journals such as Clinical Cancer Research and JAMA Oncology.

Another nationally-known speaker is Dr. Marisa C. Weiss, a breast cancer survivor, founder, chief medical officer and guiding force behind www.Breastcancer.org, an important resource for medical information on breast health and cancer. Weiss currently practices at Lankenau Medical Center in Philadelphia where she serves as director of breast cancer oncology and breast health outreach. Regarded as a visionary advocate, Weiss has authored four critically-acclaimed books on breast cancer and health.

“It used to be that ‘cancer’ and ‘breast cancer’ were rarely mentioned in general conversation,” noted Pam Priest Naeve who is the director of community education for CPIC. “People, today, speak much more openly about the issues. They also help each other find trusted medical information and resources, transportation to appointments, and check in with each other.  There is more information available now to help patients and families make informed decisions. That’s the essence of the conference.”  

Breakfast and lunch are included in the registration fee of $20. To register or obtain more information, please visit the CPIC website  or call (510) 608-5165.

Conference partners with CPIC include the Association of Northern California Oncologists, Bay Area Cancer Connections, Bay Area Oncology Nursing Society, California Pacific Medical Center, Cancer Support Community, Palo Alto Medical Foundation, Stanford Cancer Institute, Stanford University School of Medicine, Stanford Health Library, University of California San Francisco and Women's Cancer Resource Center.

About the Cancer Prevention Institute of California
The Cancer Prevention Institute of California is the nation’s premier organization dedicated to preventing cancer and to reducing its burden where it cannot yet be prevented. CPIC tracks patterns of cancer throughout the entire population and identifies those at risk for developing cancer. Its research scientists are leaders in investigating the causes of cancer in large populations to advance the development of prevention-focused interventions. CPIC’s innovative cancer prevention research and education programs, together with the work of the Stanford Cancer Institute, can make our vision of a world without cancer a reality. For more information, visit CPIC’s official website at www.cpic.org


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Media Contacts: 
Jim Zelinski - Zelinski Public Relations: (925) 242-0918 or (415) 420-6050; jimz@zelinskipublicrelations.com 
Donna Lock, (510) 608-5160 | donna.lock@cpic.org

© Cancer Prevention Institute of California