Empowering and Connecting Survivors For 16 Years — Bay Area Annual Breast Cancer Conference To Be Held in San Francisco March 4

Conference to address latest treatments, genetics, nutrition, financial considerations and more

FREMONT, CALIF. (January 31, 2017) – How do you ride the emotional roller coaster of breast cancer?

What are the latest techniques to reduce recovery time and increase mobility after cancer surgery?

How do patients and their families sustain working relationships with a breast cancer medical team? 

What is the role of nutrition and exercise in reducing cancer risk? 

What is the latest research on genetics and the value of testing individuals who have a risk of an inherited cancer disposition? 

Answers to these and other questions, combined with personal stories of those coping with cancer, will be addressed at Current Breast Cancer Landscape in the Bay Area, the 16th annual breast cancer conference of the Cancer Prevention Institute of California (CPIC).  The event is scheduled for 8:00 a.m. to 3:30 p.m., Saturday, March 4, at the Golden Gate Club, 135 Fisher Loop, in the Presidio San Francisco. 

Featuring nationally and regionally prominent medical experts, the conference is expected to be filled to capacity at 225 people. The conference offers an abundant source of answers, dialogue, the latest research and compassion. Cancer patients and survivors benefit by receiving the trustworthy information they need to make informed decisions about their health. Participants will emerge from the conference with new ideas about treatment, nutrition, genetics, estate planning, fertility and family planning.

Among the participants who has benefitted from the conferences is Ariana N. She’s attended every conference since 2014 – the same year she was diagnosed with Stage 1, Grade 3 breast cancer at the age of 44. She said, “The conference addresses the constellation of concerns that accompany a cancer diagnosis. I enjoy attending the conference each year because the information is delivered in a way that can be understood by both medical practitioners and survivors.”

“This is a one-of-a-kind conference that goes beyond the latest treatments to provide information and emotional support to empower people and their families dealing with breast cancer,” said Donna Randall, chief executive officer of the Cancer Prevention Institute of California.  “Since its inception, the conference has benefitted more than 3,000 patients and their family members. Last year, 89 percent of participants rated the conference as excellent. It’s about dialogue and ideas and laying the foundation of informed decision-making. The conference gives participants practical tools to help anyone touched by breast cancer.”

One much-anticipated conference speaker is Dr. Allison W. Kurian. Kurian, director of the Women’s Clinical Cancer Genetics Program at the Stanford University School of Medicine will discuss new techniques to identify women with an elevated risk of breast and gynecologic cancers during her keynote address.

Dr. Mark C. Rounsaville, a radiation oncologist at California Pacific Medical Center specializing in breast cancer and assistant clinical professor of radiation oncology at the University of California San Francisco, School of Medicine, will once again moderate the morning presentations. He is the author and/or coauthor of numerous scientific journal articles.

There will be a new breakout session titled, “Networking to address breast cancer disparities: Learning from researchers, community partners and advocates, and survivors,” featuring a panel of experts from CPIC, Zero Breast Cancer, the Tirbucio-Vasquez Health Center, UCSF and Stanford. The aim of the session is to identify critical research questions important to underserved populations, and to promote collaborative work across different segments of the breast cancer community. The audience will be encouraged to participate in the dialogue during the session.  

Yoly Bott, an advocate for early detection and self-exams from the Bay Area Young Survivors (BAYS), will share her personal story. She chairs the events committee for the board of BAYS, which provides support to women diagnosed with breast cancer before the age of 45.

Iona Cheng, a research scientist with CPIC and the Stanford Cancer Institute, will share recent trends in breast cancer incidence in the Bay Area. Dr. Cheng’s research, recognized in many media outlets, looks at ethnic differences in cancer, genetic epidemiology, neighborhood environment and cancer risk, and causes of colorectal, lung, prostate and breast cancers. 

Other speakers include:
• Dr. Mitchell Rosen, a reproductive endocrinologist and fertility expert at the University of California San Francisco Center for Reproductive Health and director of the UCSF Fertility Preservation Center 
• Barbara Cicerelli, director of breast & cervical cancer services for the San Francisco Department of Public Health
• Elizabeth Castillo, bilingual cancer navigation specialist for the San Francisco Department of Public Health
• Kerry Kingham, a licensed genetic counselor at the Stanford Cancer Institute 
• Timaree Hagenburger, an author and nutrition professor at Cosumnes River College 
• Rabbi Lori Klein, the director of Spiritual Care Service at Stanford Health Care, a teacher on topics such as palliative care and spiritual assessment for patients 
• Robert L. Harrison, an attorney specializing in estate planning techniques, such as wills, trusts, power of attorney and Advance Health Care Directives.
• Dr. Judy Luce, a nationally-recognized breast cancer expert, will explain breast cancer screening and treatment updates and discuss treatment options for Ductal Carcinoma in Situ (DCIS), an early non-invasive form of the disease.  She is a clinical professor emeritus at the University of California at San Francisco (UCSF) where she served as chairwoman of the Protocol Review Committee at its Comprehensive Cancer Center.  She is also former director of oncology services at San Francisco General Hospital. A CPIC trustee, Dr. Luce has had a career-long interest in community-based education and cancer control including a focus on screening and follow up care for low-income and ethnic minority women.

Breakfast and lunch are included in the registration fee of $30. A scholarship program is available for those who cannot afford the fee. The California Breast Cancer Research Program is the exclusive Survivor Champion sponsor of this year’s conference. Stanford Cancer Institute is a Research sponsor.

Visit the CPIC website for more about the conference, or call 510 608-5094 or email education@cpic.org.  

About the Cancer Prevention Institute of California
The Cancer Prevention Institute of California is a nonprofit organization dedicated to preventing cancer and to reducing its burden where it cannot yet be prevented. We are the only freestanding research institution working solely to prevent cancer using extensive population data. CPIC researchers study a wide range of cancer risk factors, such as racial/ethnic background, socioeconomic status, age, occupation, gender, genetic predisposition, geographic location, environment and lifestyle to determine how these factors affect frequency, distribution and types of cancers. For more information, visit the CPIC website at www.cpic.org

Media contact: 
Jim Zelinski, Zelinski Public Relations: 925-242-0918 or 415-420-6050|jimz@zelinskipublicrelations.com

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© Cancer Prevention Institute of California